Luke Ashton Inquest: Betfair Said Gambler was 'low Risk' before He Died Luke Ashton inquest: Betfair said bettor was 'low threat' before he died A betting company has informed an inquest a guy who passed away after building up substantial betting debts was a "low danger" client. Luke Ashton, from Leicester, died in April 2021 after developing up gambling financial obligations of ₤ 18,000. His partner Annie told the hearing he eliminated himself after falling back into addiction when he was offered a complimentary bet by Betfair. The firm said his betting patterns had not been unusual before he died. The inquest, at Leicester City Center, was told the variety of online bets Mr Ashton placed surged in the month before his death and he increased the quantities he staked. However Richard Clarke, the managing director of consumer relations for Flutter UKI - Betfair's parent business - said the company's algorithm discovered absolutely nothing in his wagering patterns that would trigger human intervention that may have restricted his gaming. Lawyers for Mr Ashton's household had actually stated the company ought to have found his "erratic" wagering and stepped in as he chased his losses before his death. Mr Ashton had actually decided to "self-exclude" himself on celebrations in 2013, 2014 and 2016, as being high danger. However, Mr Clarke stated Mr Ashton had not satisfied the threshold for a human review of his account. He said the business depended on a computer design that evaluated 277 elements of its consumers' betting daily to select problem bettors who would then be telephoned by its gamer security group. He told the hearing: "The difficulty in Luke's case was trying to see him from the crowd of clients who are are really savvy.