Ladbrokes Coral in Talks over Takeover by GVC Ladbrokes Coral in talks over takeover by GVC Gambling giant Ladbrokes Coral remains in "in-depth" talks over a takeover by online rival GVC over an offer that could value the group at approximately ₤ 3.9 bn. Under the proposals, GVC - which owns the Bwin and Sportingbet brands - would hold 53.5% of the combined group. The optimum rate GVC will pay will depend on the outcome of the government's evaluation of gaming machines. Ladbrokes Coral shares jumped 23% on news of the talks, while GVC's were up by 4%. The Department of Culture, Media and Sport has said it will cap the size of stakes bettors can make on fixed-odds betting terminals, amidst issues they might harm vulnerable individuals. GVC and Ladbrokes Coral stated that the review might affect on the success of Ladbrokes Coral's UK service. Under the proposed takeover offer, GVC will pay 160.9 p for each Ladbrokes Coral share, which would value the business at ₤ 3.1 bn. However, if the outcome of the government's review of video gaming terminals is favourable to the betting market, and enforces a higher limit on fixed chances bets, then GVC will pay Ladbrokes Coral investors a so-called "contingent worth right" (CVR) of as much as 42.8 p per share. When added to the initial payment, this might value the company at up to ₤ 3.9 bn. The takeover of Ladbrokes Coral could go on before the government announces the result of its evaluation. Following the outcome, GVC would then pay the CVR to Ladbrokes Coral shareholders. GVC and Ladbrokes Coral have formerly held talks about a takeover, but they broke down. "GVC got lucky at the 3rd effort and Ladbrokes Coral investors can count their payouts," stated Neil Wilson, senior market analyst at ETX Capital.