Ladbrokes Profits up Strongly on 'Bookie Friendly' Results Ladbrokes benefits up strongly on 'bookie friendly' results Ladbrokes has actually reported a ₤ 25.2 m revenue for the first 6 months of the year compared with last year's ₤ 51.4 m loss. The bookmaker states this strong, external performance is in part due to "sporting gods" being on its side. It cites a run of "bookie friendly" results, like that of the European Championship, where England and Northern Ireland left early. Ladbrokes, which prepares to merge with rival Coral, states a run of "customer friendly" results will follow. It states it is in talks with potential buyers for around 400 shops it needs to offer for the merger to go through. The outcomes reveal that clients are reacting favorably to the business's brand-new technique "at a time when the sporting gods have generally been on our side and we have actually delighted in some helpful bookie friendly outcomes", said primary executive, Jim Mullen. "History would highly determine that such a run of results in our favour would see client staking suffer, however encouragingly these numbers strongly buck that trend and combine strong staking and a great margin." "However, 130 years of experience in sports wagering has shown us that we will endure a run of client friendly results and margins will normalise," he included. Biggest bookie Ladbrokes, the UK's second-biggest bookie, announced its scheduled ₤ 2.3 bm merger with Gala Coral, the third-biggest, in July in 2015. The offer will make it the biggest bookie in the nation, however last month the Competition and Markets Authority, external stated it had identified 642 areas where the merger would hit competition. It stated the two business need to sell between 350 and 400 buy the merger to be cleared.