William Hill: Caesars Palace-owner in 'Sophisticated' Talks over ₤ 2.9 Bn Offer William Hill: Caesars Palace-owner in 'innovative' talks over ₤ 2.9 bn offer Caesars Entertainment, the Las Vegas casino-owner, says it remains in innovative takeover talks with William Hill over a possible ₤ 2.9 bn bid for the bookie. The US firm stated William Hill's board had suggested it is minded to recommend its money offer of 272p a share. William Hill has likewise received a takeover approach from US personal equity company Apollo. But Caesars stated if William Hill chose Apollo, it would jeopardise a joint endeavor in between the business. Caesars chief executive Tom Reeg said: "The chance to integrate our land based-casinos, sports wagering and online video gaming in the US is a genuinely amazing possibility. "William Hill's sports betting proficiency will complement Caesars' existing offering, enabling the combined group to much better serve our clients in the fast growing US sports wagering and online market." On Friday, William Hill confirmed that it had actually gotten two takeover approaches, which sent its share rate soaring by 42% to 312p. Caesars stated its deal was nearly 58% higher than William Hill's share cost on the day before the US business made its first method on 2 September. It included it was likewise above the wagering business's share price on Thursday last week, before its disclosure of the two methods triggered its share price to surge. But David Cumming, primary investment officer for equities at Aviva Investors, stated offers for William Hill might outstrip the 312p level its shares ended at on Friday.