Anthony Joshua: Betfred's Boxer Tweets Broke Gambling Rules, Says ASA Anthony Joshua: Betfred's fighter tweets broke betting guidelines, states ASA 1 November 2023 ByRiyah Collins BBC Newsbeat Three tweets by Betfred including Anthony Joshua have been prohibited for breaching betting advertising guidelines. The Advertising Standards Authority (ASA) examined the posts shared in March and April promoting a fight. It stated Joshua was likely to highly attract under-18s - which is prohibited by new betting ad rules. Betfred, which rejected claims Joshua appealed to children, called the decision "unjustified" and said it would require an independent evaluation. Last year the ASA, which controls marketing in the UK on TV, radio and online, updated its guidelines for promoting gambling., external The brand-new guidelines specify that business can not appeal to under-18s "by showing or being connected with youth culture". Betfred's tweets featured videos of Joshua discussing his diet plan, his preparation regular and his pre-fight mentality before his bout with Jermaine Franklin. The company had argued boxing is an "adult-orientated sport" due to the fact that its late-night matches are primarily streamed pay-per-view and can just be bought by over-18s. It likewise stated the three tweets weren't marketing but were "editorial" in nature. The bookmakers did confess Joshua is extremely popular across social media, with 29.3 m fans worldwide, but argued they were "overwhelmingly adult". However, the ASA discovered about a million of Joshua's 15.7 m Instagram followers were signed up as under-18, along with 82,000 of his fans on Snapchat. The guard dog found this to be "a considerable number" implying Joshua was "of inherent strong appeal" to a young audience.