Bet365: UK's Best-paid Boss Hits ₤ 323m Jackpot Bet365: UK's best-paid manager hits ₤ 323m prize Bet365 boss Denise Coates has gotten a ₤ 323m payday, validating her position as the UK's best paid executive. The co-founder of the online gaming firm was paid a ₤ 277m salary plus dividends as the appeal of online gaming continues to grow. The firm's accounts, external show that in the year to end-March her wage rose from ₤ 220m on the previous period. But the rise comes as the market faced mounting criticism, including over kids betting. Gambling: Just how much do we spend in the UK? The independently held company is owned jointly by Ms Coates and members of her direct family, including her brother John, who is joint chief executive, and her father Peter, the firm's chairman. Ms Coates earned a superior degree in econometrics - the application of analytical techniques to economic information - from Sheffield University before joining the High Street wagering company, run by her daddy. She determined the potential of online gaming in 2000 and purchased the domain Bet365.com so that she could drive the household company because direction. Bet365 made a revenue before tax of ₤ 791m in the year, compared with ₤ 661m the year before. The firm paid dividends of ₤ 92.5 m, half of which are thought to have gone to Ms Coates, as the owner of about half of Bet365's shares. The group of firms owns Stoke City Football Club, which made a loss of ₤ 8.7 m in the year. The High Pay Centre, a think tank which keeps an eye on income, stated the timing of the release of the Bet365 results looked "negative", offered it was simply after a basic election.